Unit Overview
- Description
This unit examines how firms develop strategies and operate across international borders. Building on foundational concepts from Introduction to Global Business, this unit shifts the focus from understanding the global environment to making informed choices within it. Students will explore how international expansion transforms firm strategy, structure, and competitive positioning, and how doing business globally is fundamentally different from doing so domestically.
- Credit
- 6 points
- Offering
Availability Location Mode First year of offer Not available in 2026 UWA (Perth) On-campus - Outcomes
Students are able to (1) analyse how international strategies are shaped by the core tension between global integration and local responsiveness; (2) systematically evaluate different markets, and justify market selection and entry mode decisions; (3) apply global value chain and network perspectives to evaluate how firms create, capture and sustain value across borders; (4) demonstrate an understanding of how firms can effectively compete and grow internationally; and (5) design coherent global strategies that account for international risk, uncertainty and turbulence.
- Assessment
Indicative assessments in this unit are as follows: (1) group project; (2) individual project; and (3) final exam. Further information is available in the unit outline.
Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.
- Unit Coordinator(s)
- Dr Ron Maas
- Unit rules
- Prerequisites
- Unit(s) MGMT5511 Introduction to Global Business
- Contact hours
- lectures/seminars/workshops: 3 hours per week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
- Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.
Face to face
Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Online flexible
100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit is asynchronous delivery, with NO requirement for students to participate online at specific times.
Online timetabled
100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Online Restricted
Not available for self-enrolment. Students access this mode by contacting their student office through AskUWA. 100% Online Unit.
NO campus face-to-face attendance. All study and assessment requirements are online only. Unit includes some timetabled activities, with a requirement for students to participate online at specific times. In exceptional cases (noted in the Handbook) students may be required to participate in face-to-face laboratory classes when a return to UWA’s Crawley campus becomes possible in order to be awarded a final grade.
External
No attendance or regular contact is required, and all study requirements are completed either via correspondence and/or online submission.
Off-campus
Regular attendance is not required, but student attends the institution face to face on an agreed schedule for purposes of supervision and/or instruction.
Multi-mode
Multiple modes of delivery. Unit includes a mix of online and on-campus study requirements. On campus attendance for some activities is required to complete this unit.